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Whether you want to frame it as a goose/gander situation or put in the “pot meets kettle” category likely doesn’t matter much. That said, I’m old enough to remember when Callaway objected when Titleist took a similar approach in drawing favorable comparisons between its ionomer-covered Tour Soft and the Callaway Chrome Soft. This, too, is typical when you’re playing by the home team’s rules. It can be argued that Callaway did a bit of cherry-picking here. They’re going to spin more and AVX in particular is an outlier in the soft(ish) space. Both of those competitor balls have urethane covers.
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To be sure, the point of comparison is questionable. Compared to those balls (and the original ERC Soft), says Callaway, the ERC Soft golf ball launched higher, spun less and was 3.9 yards longer than AVX and just a bit more than three yards longer than Tour Response. Callaway ERC Soft Versus the CompetitionĬallaway’s marketing material says the ERC Soft golf ball compares favorably to the Titleist AVXand TaylorMade Tour Response. Ultimately, it boils down to trying to make something that isn’t urethane behave more like urethane. Callaway says the material produced by DOW Chemical provides more spin and softer feel around the green. With the emergence of the premium ionomer segment of the market, brands are looking to more sophisticated ionomer blends to keep costs low while engineering a bit more spin and better feel into the cover.Ĭallaway’s answer is a new cover that features what it calls a PARALOID™ Impact Modifier. The other is that ionomer is typically firmer and thicker so it’s less durable and spins less than urethane. This is especially true for Callaway who, with the exception of Chrome Soft X and Warbird, lives in the low-compression space. “High energy” is always going to be relative based on the point of comparison so the simple takeaway is that golfers like soft so creating faster (high-energy) soft materials is something everyone across the golf ball industry is trying to do. Callaway ERC Soft – High Energy CoreĬallaway bills the ERC Soft as “our longest ball with soft feel.” I’m not sure what that says about Chrome Soft but let’s not dwell on it.Īs is typical for golf ball stories, the Callaway ERC Soft golf ball features a high-energy core.
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If you hate Triple Track, Callaway has a ball for you but it’s not the ERC Soft. Just don’t expect a dialing back of Triple Track to be among them. With the second generation of the Callaway ERC Soft golf ball, it’s reasonable to expect some changes. Callaway bills it as the company’s “longest ball with soft feel.”.Callaway has announced its second-generation ERC Soft golf ball with Triple Track.